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N, in tablet mode... I think my 12 year old daughter pretty much summed it up. She recently switched from using PC laptops to a 2012 MacBook Air hand-me-down that she loves. In fact I got Office 365 for the family - and it runs great on an iPad and MacBook. I have to jump in and stick up for Renee here because I think that some are reading his article wrong. Zte axon 7 cheap He is not attacking the Surface at all in, but is rather saying that Microsoft should spend more time highlighting the strengths of its own products instead of constantly comparing them to others. People who discover the Surface should do just that, discover the Surface as the Surface not as a Mac or iPad killer. Yay, a stylus, what can I do with it? What makes it compelling?

Circling a website image? How does that help me? A tablet that uses a stylus in combination with multi-touch gets turned into a very powerful "clipboard. Exactly how I feel. Apple products just work for what I do with them but Usually when I see a commercial about another product that has a feature I like I wish apple would put it in their product.

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Like the bigger screen. There are a lot of compelling uses for the stylus.

I noticed at my college, a lot of students use the stylus with OneNote to take notes. The buttons on the stylus let you instantly open OneNote. You can also use the buttons to erase and take a screenshot (and then automatically insert into OneNote).

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This is really helpful if you are reading a PDF textbook or website. Just double click the top button on the stylus and it automatically inserts the screenshot.

Then you can crop the screenshot by drawing a diagonal line over the picture, creating a rectangle of what you want to crop. Adobe has also announced the new Surface enabled version of Photoshop. Check it out on YouTube and the article.

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Your mileage may vary, but for some use cases, the stylus can be pretty compelling. Your explanation "does" help... The problem is that these features are mostly there to make the stylus "desired", because frankly on the Surface the stylus is "needed" for the UX to be above mediocre with legacy software (which, turns out, is the vast majority of software that I see people running on Surfaces).

Surprise hit only when compared to the dismal failure of the previous Surface tablets and the past 10 years of failed Windows convertible laptops. The Surface 1 and 2 were epic bombs. The Surface 3 is doing much, much better.

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What is all but certain though is that this segment, once you include advertising and channel, was still quite unprofitable, and likely unprofitable by a lot. Good products - and I know a lot of people like the Surface 3 - do not necessarily make good strategy, and the fact remains the Surface is orthogonal to the direction Microsoft is moving. Analysts guesses with no way to verify the data are usually bad bets. When that rare occurrence happens where data does present itself, the analysts primarily show themselves to be very wrong. Pay someone who has practically no work experience 10 a month to read their personal blog? Here we go again, with Rene getting his feelings hurt when companies other than Apple have brilliant advertising.

Not that I care for the Surface 3 perse, but hey advertising is advertising. Yes no great advertising here. Had Vista Ultimate and can say with complete honesty that it outlasted the hardware it was installed on (2005 Dell Inspiron E521) that died last year. Magically they added service pack 3 to Vista and you get W7. Still rocking Vista Ultimate on the new hardware.

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Justin Long needs some work. I never heard anyone in the Apple community scream to Apple to stop its attack ads with the Mac vs PC ad campaign. If you can dish it you should be able to take it. If stuff like this gets you worked up, you have bigger problems.

I agree with you to an extent. The Mac vs PC adds did not highlight a product, but the difference in the ecosystem of the products.

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What will help them sell product is showcasing the features of the Surface, not defaming the MacBook. Same went for Samsung when they did the "wall-hugger" ads. To me that just highlighted how many people actually used iOS compared to the ONE person using a Samsung device in the airport.

Since the Mac vs. Surface Pro 3 is definitely selling better than its predecessors so the message is getting out there. Sure they are selling more than the pro 2. MS really needs to think about the products they are selling. When Apple made Mac vs. PC ads, people who had Macs already (almost) universally loved them. So they could shit on the competition because people actually liked their product better.

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Problem here is image microsoft has created and overall design, they have relied on old people running the company that shouldnt have been. Mac vs PC ads targeted Windows users for sure by shaming them into feeling their chosen tech was inadequate. Technology progresses on the back of its failures, not its successes.

Its all evolutionary, not revolutionary. Jobs would be disappointed.

Apple would not call out MS today because Apple is clearly on top - just like MS did not take shots back in the day when they were the top dog. The fact is, a good marketing campaign should never be about what is nice or fair (within reason). PC commercials WERE attack ads. They were cute, but attacking nonetheless.

And they worked because Microsoft was a good and easy target. At least not right now. Microsoft Is foolish to try and treat them as such. Even if ms is right, you can be dead right. These two companies are no threat to one another.

Schools used to be filled with Macs in hopes of building that future market. These days Macs have become more like PCs instead of PCs becoming more like Macs. The Apple Mac vs PC ads from a few years ago were from a time when the brand was much less prevalent than it is now, and it was about changing consumer preconceptions of the whole Mac vs. Windows 7 on a touch screen).

There are plenty of scenario-based ads they could do showing off how useful the thing can be that would hit home a lot more than a tired Mac vs. Why is it Mac Bashing to point out very fundamental differences? The two systems are far more similar than they are different.

Mac vs PC ads were nowhere near like the MS ads (go watch a few of them on Youtube and see for yourself). PC guy was never a "bad guy" or a "vilain" or made fun of directly...

Arguably, he was even more preferable and likeable than Mac guy. They were attack ads... Mac may not have poked fun at him and was sincere in his friendship with PC but PC was aloof and self-deprecating in nearly every one. He went to counseling over feeling inadequate. Your MS fanboys were up in arms. Even though the Apple ads were funny and tasteful, whereas the Surface ads are just plain misleading.

Just like the political adds. No one says what, and how they are going to change things. Just how rotten their opponents are. It is easy to bash. Tell me what your product does, and how can it help my life improve.

You know, I really want to like the Surface. I love Apple and am eagerly awaiting the fabled iPad Pro, if it turns out to be real. Microsoft and their attack ads smack of political campaigning, causing a reluctance to use the Surface just on general principle.

Just stop being intellectually dishonest. I was avoiding Win 8 at all costs, until I was forced into using it. Truth be told, after about three days I was wondering why I waited so long. How can you call the SP3 too bulky, when it weighs less and has a smaller foot print than the Mac Air? You have the buy another Surface Pro 3.... How about this then. Apps make or break a platform.

And the reason that Surface fails is that no one is really writing serious applications for the Modern UI, which would take advantage of the touchscreen and swipes. So your left with using windows desktop apps on a small touch screen which is inconvenient as hell. Try working with an Excel spreadsheet, it a royal pain in the ass