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Ors. The break-and-hide limit is different for each app store, and might also be different when switching between website and mobile site. Example 1: doo at mobile9 App Store (full website version)Example 2: doo at mobile9 App Store (mobile site version)Example 3: mobile9 and WeChatIf your app has an achievement, people will be more confident that you app might be a good app. If your app has been featured in Top App Charts or the like, you can tell people about it as early as possible. Zte axon 7 cheap If your app has achieved a significant large user base, you can tell people about that as well. If your app has been reviewed by some famous websites or bloggers, include the best quotes from them in your app description. Use your achievement(s) well in your description, it could do wonderful job to drive downloads. Example: Go Launcher EX and Castle ClashSometimes, long app description is fine if it is necessary to tell that much. Most of the times you are recommended to keep your app description as simple and as short as possible, because most people could not stay focus enough to read long text description.



Include the right keywords in your app description as well because keywords help to increase the chance of your app being found via organic search. Keep your app description neat and easily to understand with sub-headings and bullet points all the time. Allocate considerable time and effort into writing and revising your app description is recommended in order to make sure it sells your app well. You should also make sure that your app description blends nicely with your app screenshots, in order to drives the most downloads.


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Screenshots are more than just screenshots. With well designed app icon and app name, you could make people believing that your app might be one of the good apps. Then, when you successfully in getting users to land on your app page in the app stores, screenshots are one of the most important factors (besides description, review and rating) that have to convince people to download your app. Pocket screenshots show its simple interface and how to use the app. It works better than just showing the screenshots without any message.



Castle Clash screenshot - Added marketing message. It could cost you more effort, time and money but it definitely worth the cost. That is because getting the right screenshots will bring you higher download rate in return, and they will serve as a great marketing materials outside app stores as well, e. Have you experienced anything with screenshots that affects your app download rate? Your sharing might be brought up in our future blog post. As the developer of your app, having someone to review on the good features in regards of your app or to recommend your app to their users is a much more effective marketing strategy as compare to write the press and review the app yourself.


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When someone that is recognizable and trustworthy in the market makes a recommendation on your app, you will not only gain more publicity but also higher credibility than a native app description. Hence, people are more likely to give the app a try. To make it simple, press is like news, where people find something valuable to announce it to public.



Very effective when done by major news and information sites. Review is like comment by someone who have thoroughly try out the features of the app. Sometimes the reviewer will add in personal interest statement. Very effective when done by individual with relevant savvy, possess high credibility and large follower group as well as by major relevant sites or forums.


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For free review provider sites, there are many other app developers are sending in their requests for review as well, so the reviewer might not be able to accept all requests. So draft your email carefully with all the necessary details, selling points and preferably with a demo video about your app too. Include promotion code if your app require a purchase.



You should draft your email well to interest the reviewers, and make it time-saving for them to review your app. Identify the potential reporters, bloggers, websites and forums which may be interested in publishing news about your app. They should be usually writing things related to your app category. Look for their contact and send them your carefully drafted email. You should be able to find some sites that reviewed about their apps. Getting the writers and bloggers to pick up your app among many other apps can be tricky.


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Besides having a well-drafted email, you need to get the right timing and target the right sites and blogs. To get reviewed by some very famous sites or blogs, you will need to have a superb app that seems like going to be the next big thing. We have talked about the design factor such as app icon is as important as keywords and other factors in the efforts of increasing the visibility and downloads for your app. Some of you might wonder how to design a great app icon for your app. We found these great 6 tips to design app icons from a guest post by Martin LeBlanc on TheNextWeb. Martin is the founder of IconFinder, a search engine for icons. These tips are easy to understand and the examples are great. We feel like we have to share these to more app developers or app icon designers.



So here we pull out the main points to make this article. Simple and unique shape is easy to be recognized at a glance, especially when browsing through the forest of app icons. Also, make sure your icon is clear at a smaller size because they will get even small in home screen and notification center.


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It is not easy to pull out a good icon with photo. Recommend using logo, symbol or maybe just an initial letter from your product name, for examples see Vine, Snapguide and Pinterest app icon. App icon should reflects what the apps can do and try to inject emotional stimulation such as user experience. For your app icon to stand out from the crowd, it has to be distinctively different from other app icons. For example, there are many camera apps using camera lens in their app icon, if you have to use camera lens in your app icon design, you might want to take a look at how Hipstamatic present with their app icon. These 6 tips are from Apple but it is not limited to serving as a guide to design iOS app icons only, it applies to app icons design for other OS platforms as well. You have a great app and have published it to multiple app stores with well done (or great) App Store Optimization.



You have also set up a social network fan page to communicate with users. Think of your product site as a showroom and you need to strategically design your website in order to sell your app well. Audiences only willing to spend little of their precious time on your website, so get your app information straight to your audiences because that is what they want. InvyEverymeYou can search for more websites for apps and look into them. There is no limitation to how you want to design your product site, but these components listed above will serve as a guide to build a good product site for your app. Almost all successful apps we can see out there are accompanied with a professional website. So do spare a fair amount of effort and budget in building a good website for you app because it is part of your app marketing.


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Besides, the time and maintenance cost that you need to spend is low as it does not require any major changes after the website was set up properly at a time. The app market is easy to enter, but difficult to be established. In order to ensure yourself to be as competitive in the app market, new app developers need to avoid these common mistakes.



Defining your app is important and focus on developing your app to do better at what it does. Your app need to serve a specific purpose and not all purposes. So focus on making your app an expert in serving that specific purpose.


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By just uploading your app to app stores is not enough. You made a good app and you need the audience to know about it

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