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Additionally, Monster High continued to capture fans attention with the introduction of Monster High Chic apparel collection at Target. In addition, best-in-class partners across the globe including Mega Brands, Ravensburger, Random House and Egmont created 65-plus tie-in King of the Railway-themed products across books, games, engines, playsets, apparel, bedding and accessories. A King of the Railway-inspired app and a dedicated microsite with new games and character reveals extended the King of the Railway experience to digital and social media. With a powerful portfolio of trusted brands and iconic properties, Mattel will continue to unveil new best-in-class partnerships and product offerings for infants, kids, tweens and adults. This year, Barbie will help girls discover that Anything is Possible. Zte axon 7 cheap The global campaign will be supported by extensive product introductions, events and strategic partnerships. Monster High will continue to expand in 2014 with the introduction of new characters and products, as well as televised entertainment and webisodes. Ever After High will continue to feature creative storylines and original characters in 2014, leveraging multiple platforms to reach consumers at every touch point. In addition to new epic tales, there will also be a full range of novelty and activity books in 2014. On the infant and toddler side, Fisher-Price will launch the Thought of That video series of playful, solution-oriented, digital shorts that feature contemporary takes on timeless new parent and early childhood moments.

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Providing solutions for each of these special moments (and all the moments in-between), Fisher-Price further expands its portfolio of innovative product offerings in 2014. Hot Wheels partnership with Uniqlo will feature branded apparel for Hot Wheels fans. Additionally, in a new partnership, Toy State will launch Hot Wheels vehicle assortments featuring exciting light effects, custom sounds, character-themed music, as well as iconic styles, like the classic Bone Shaker. COM In 2013, Sanrio continued to focus on expanding programs and categories for Hello Kitty, its flagship lifestyle brand. In addition to Hello Kitty, Sanrio worked closely with its partners to build programs for emerging characters as well as the Mr. Men Little Miss brand. Key licensing initiatives included the launch of several new partnerships and collaborations that cater to Hello Kitty fans of all ages. This included a broad and diverse merchandise mix of lifestyle products.

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In 2013, Sanrio launched collaborations with EVA Air, Earth Therapeutics, Manhattan Portage, Uglydoll, T. Sanrio worked with key retailers at different tiers of distribution to build special programs for Hello Kitty. In celebration, Sanrio will debut collaborations with Minnetonka, The Simpsons, Steiff, NFL as well as an extended partnership with MLB. Several national promotions will also launch this year. Apparel, accessories, home, consumer electronics, activity and stationery continue to be a focus for Sanrio along with the growing categories of toy, sporting goods, publishing, digital, food and beverage. New programs for toy and sporting goods as well as new publishing formats, video games and apps will debut in 2014. Hello Kitty has always been a generational favorite with mothers who grew up with the brand, and there will be continued emphasis on expanding categories and products for infant and toddler.

Sanrio is working with key retail partners to launch several new programs that cater to different consumer demographics. COM Top properties include DC Comics (Batman, Superman, Wonder Woman and Justice League); The Hobbit Trilogy; the highly anticipated Godzilla; Harry Potter, the most successful film franchise of all time; perennial animated favorites Looney Tunes, Scooby-Doo and Tom and Jerry; The Wizard of Oz, which kicked off its 75th anniversary celebrations in 2013; and hit television series including The Big Bang Theory, Dallas and Supernatural.

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With more than 3,700 active licensees, Warner Bros. Consumer Products soared through 2013 with prominent retail and licensing partners in support of product inspired by both new and classic entertainment properties. Augmenting the theatrical release, Warner Bros. The adventure continued as winter blockbuster The Hobbit: The Desolation of Smaug led fans through the second installment of the Middle-earth trilogy with support from co-master toy licensees The Bridge Direct and Vivid Group, among others; and Warner Bros. DC Comics Super Heroes continued to generate excitement around the world and in stores this year as Warner Bros. More than 80 top-tier licensees supported the kick-off of the 75th anniversary of The Wizard of Oz, including Tonner Doll, Mattel, Rubies Costume Co. The Looney Tunes Show, coming off a smash second season, continued to surprise and delight new generations of fans in 2013 with product from global licensees; a robust range of toys from Character Group and other licensing partners kept Scooby-Doo and the Gang entertaining fans; and the animated television series The Tom and Jerry Show continued to bring the famous frenemies to fans around the world with licensed partnerships in 2013. For current television, The Big Bang Theory continued to expand its licensing program in 2013 to include more than 70 licensees.

On the heels of Warner Bros. Additionally, numerous licensees will commemorate the ever-popular Batman with new evergreen product as the Caped Crusader celebrates his 75th anniversary in 2014. The Wizard of Oz, which is also celebrating its 75th anniversary, continues its year-long celebrations with licensing support from a number of cross-category partners. The campaign originated in 2013 and will continue through 2014. WBCP and its licensing partners from around the globe will also showcase product inspired by fan favorites such as the DC Comics portfolio, The Big Bang Theory and Gone with the Wind. It became an instant TV and consumer products hit. Since then, Turtles continues to grow on TV in almost every market and across almost every consumer product category.

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Teenage Mutant Ninja Turtles closed 2013 as the No. It was also a top 10 property across the entire toy industry for 2013. Nickelodeon is excited for the launch of its Teenage Mutant Ninja Turtles movie product line and is expanding it to new demographics with the launch of the Half-Shell Heroes action figures and vehicles. After almost 15 years on TV, SpongeBob SquarePants is the No. Additionally, Nickelodeon is preparing for its biggest preschool toy launch to-date with Dora and Friends, inspired by the brand new educational series, Dora and Friends: Into the City. The new preschool series features the iconic Dora the Explorer character in new adventures, with new friends and with a new interactive curriculum.

Bubble Guppies continues to grow in ancillary categories, as well. COM Top collegiate properties included Texas, Alabama, Notre Dame, Michigan and Kentucky as well as the NCAA, the Tournament of Roses, the BCS and the Southeastern Conference (SEC). College Colors Day, a fan holiday created by CLC, will continue to provide a strong marketing platform for retailers during the critical back-to-school selling period. In addition, retail marketing programs like The Saturday Ritual, Put on Your Saturday Best, Holiday Cheer Section and Rock Your Colors will continue to provide retailers with solid platforms for raising consumer awareness and driving sales of college merchandise.

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CLC has developed and brought to market the retail intelligence reporting system, a new data gathering and analytics technology that is revolutionizing the collegiate licensed products industry. With over 61,000 retail locations in its database, CLC is now able to provide its clients with unique data and analysis as it relates to what products are being sold at various retail locations.

COM In 2013, Hasbro continued to strategically extend the reach of its glob

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