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O happen, but with diligence and knowledge we can make things better. There are many articles and even data out there about the rising cost of installs (CPI). However, savvy mobile performance marketers know that the picture is more nuanced and with rigorous optimization, using relevant data, profitable user acquisition is possible. Knowing the lifetime of value (LTV) of your players and CPI trends by territory and platform can open new possibilities for marketers. I asked to get their historical data and they agreed. Zte axon 7 cheap They are one of the few networks that show you exactly where you are advertising and lets you white and black apps in which your ads appear. This leads better targeting and more efficient optimization. Scale and Scope: Charboost is one of the top networks and has scale in many territories.

Zimbabwe, Amazon in September 2013) so please keep that in mind. The dataset is very solid in major territories. In our experience these are the creatives that convert best. Most reports I have seen mix incent and non-incent inventory as well as lower quality creative.

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Without further ado, I hope you enjoy these visualizations. Enjoy and send us any questions at It seems counterintuitive that developers would be hard at work creating games just to give them away for free! But free is the right price and here is why. I hated economics in business school.

It seemed the most useless drivel, with its impossibly idealistic, perfectly rational man nonsense. So here is your economics lesson from a Wharton economics flunky.

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Something is considered price elastic if the demand changes with price. Video games fit nicely into this definition. How much do you love it? What about 6 months after launch, once its a bit cheaper?

How much do you love brain surgery? But if you have brain cancer and surgery will save your life, you will probably pay, almost regardless of price. And if the price of brain surgery all of a sudden went down dramatically, you would still not elect to have unnecessary brain surgery.

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That is what my nerdy, economically-minded friends would call price inelasticity. During the prehistoric days of gaming, if you wanted to buy a game you went to store and bought it... Gaming companies hype their games for months, maybe years, gearing for a big launch.

The curve looks like this: Those points on the curve are typical price points. The area under the curve is the revenue.

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With physical products there are distinct price points where a company can make money. Downloadable content (DLC) has given created a little hybrid model for paid games, but you still need the expensive game first. Likewise, those who want to pay less than the price of the game at any given point, either have to wait or will likely never buy it. This limits profit potential. Console publishers work from the top of the curve down. They have big infrastructure costs in development, distribution and marketing.

But with connected platforms like Web and mobile, there is another way to bring games to market. Small teams could make high quality, small content and distribute it at very low fixed cost. This changed the entry point on the price elasticity curve. To reach a huge audience, free is the right price. Look at the left side curve above. See the "unit" line go ballistic as price approaches zero? That happens because free is a very special price point. Equally important, with in-game purchase and consumable items, the biggest fans of a game can continue to spend an unlimited amount of money. Interestingly this also changes the role of the marketer and game developer.

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In paid games, marketers "sell" the game and make the company money. In F2P marketers drive trails, the download, while the game must "monetize" - delight the player enough to stay and spend money. There you have it, free to play, explained by a marketer with remedial economics knowledge. The mobile game market has exploded.

Today, mobile games are the biggest digital games category in the United States. Not bad, for a segment that barely existed a few years ago. As the market is starting to mature, the challenges for game companies are shifting.

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Different in 2014 is the presence of a small group of dominant game publishers. Companies like King, Gungho Entertainment and Supercell have all experience tremendous success in a short period of time. The effort and expense that goes into building a customer base is increasing as the mobile games market has started to mature.

The holiday season represents a particularly onerous time for developers hoping to gain users. Most of the proud, new smartphone owners spend their Christmas morning gobbling games. The price for developers who want to capitalize on that frenzy balloons, and the trajectory of user acquisition costs seen earlier in the year becomes exponential. The average conversion rate (from a non-spending to a spending user) in October was 4. That gives you (0. And two months is an eon in mobile game time. This provides us the average CPI across iOS and Android on a monthly basis, which we combine with the average spending per user. This allows developers to optimize their marketing spend, avoid the pitfalls of peak times, and predict their ROI. Joost is co-founder and CEO of SuperData Research, a research firm specialized in the digital, mobile and online games market.

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You have worked on it for months or even years, and your baby is about to go into the world. We have launched hundreds of apps, and have developed a checklist for making sure our clients are ready. Here is a short summary of what you typically need to get going:Mobile Application Launch Checklist (Marketing and Analytics)Game Changer SFPrivacy Policy 2225 E. Bayshore Road Suite 100, Palo Alto, CA, 94303 415. If you have not you can learn about Facebook Business hereGranting Access to a Facebook AppNavigate to Business Manager Settings Navigate to Apps from the left side menu. We should be ready to get you great users! In this respect, blitz campaigns can be compared toSugar High that one gets after consuming a large amount of sugar. Incentivized Installs are at the core of the blitz strategy, and they are much like Sugar:Non Essential Sugar is not essential for your nutrition (glucose is). Moreover, most of them un-installs your app upon collecting their rewardFalse ClaimsSugar Food manufacturers will tell you that agave, honey and other sweet products are better sugars than pure sugar. AddictingSugar Sugar is addicting. The Budget DilemmaSugarMany families in poor communities cannot afford fresh produce and instead rely on processed junk food and sugary sodas. Ditch ItSugar If you want to lose extra weight, be healthier and have good teeth, eliminate sugar from your diet. Is a Blitz Campaign Ever Worth It? Behaviors - This feature gives advertisers the power to target users by actions they have taken on Facebook.

Interests - This targeting feature allows advertisers to target specific products including mobile games. Do you have any questions on mobile marketing? While we are strong supporters of the F2P business model, and most of our clients run F2P games, we also love a good spirited discussion.

Our industry is diverse and there is room for many opinions and business models. I make most of my living with apps that are free to download.

A trail version of a paid product, premium subscriptions, and users accepting advertising are honest deals for your target audience. This blog post is about those free apps that currently manipulate users, even young children, into spending as much money on in-app purchases as possible.

The question is: are free apps with reoccurring in-app purchases really evil? Yes, unfortunately they are. If you walk down this road as a developer, you have chosen to be on the dark side. Not too long ago, people with gambling industry backgrounds found out that even when there are no payouts, they could trick consumers into spending fortunes while playing colorful, happy looking game